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We’ve dedicated a lot of time to building out our Broker Marketing Tips to help brokers learn the best practices of social media marketing, content marketing, and email marketing to grow their businesses. The next question becomes what is the purpose of each form of marketing? Let’s take a closer look.
Use Email Marketing to
Use Social Media Marketing to
Use Content Marketing to
Do you have a large email list? Start with email marketing and consider segmenting your database. An example could be untouched leads, warm leads, repeat clients, and past clients. Do you have a lot of content already? Spruce up your social media by sharing it. Your full circle goal with your marketing strategy is to connect, engage, nurture, educate, and build trust. Once you’ve built trust, your audience will be inclined to turn to you when they’re in need of financing.