<img height="1" width="1" style="display:none;" alt="tracking pixel" src="https://dc.ads.linkedin.com/collect/?pid=45949&amp;fmt=gif">
Posted by Tiffany Yang ● May 30, 2019 9:00:00 AM

A Breakdown of What Kind of Marketing Brokers Should Use

 

shutterstock_438088582

We’ve dedicated a lot of time to building out our Broker Marketing Tips to help brokers learn the best practices of social media marketing, content marketing, and email marketing to grow their businesses. The next question becomes what is the purpose of each form of marketing? Let’s take a closer look.

Use Email Marketing to

  • Nurture warm leads
  • Build relationships with fresh leads
  • Re-engage past clients for repeat business or referrals
  • Share content that fits the needs of your clients

Use Social Media Marketing to

  • Collect new leads
  • Gain authority
  • Share content
  • Connect with other mortgage professionals and potential clients
  • Stay up to date with your connections
  • Be in the conversation surrounding your space and industry

Use Content Marketing to

Do you have a large email list? Start with email marketing and consider segmenting your database. An example could be untouched leads, warm leads, repeat clients, and past clients. Do you have a lot of content already? Spruce up your social media by sharing it. Your full circle goal with your marketing strategy is to connect, engage, nurture, educate, and build trust. Once you’ve built trust, your audience will be inclined to turn to you when they’re in need of financing.

Become Approved Broker

Related: 2 Platforms Brokers can Use for Marketing Images, 7 Components of a Social Media Marketing Strategy

Topics: Brokers, Real Estate Marketing