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According to the Bureau of Labor Statistics, there are over 40,000 brokers currently working in the US market, and that number is growing. A quick Google search yields hundreds of brokers in any zip code, and clients are looking for the best broker out of the bunch. Follow these five tips to set yourself apart:
Make sure your site design is clean, clear and easy to navigate. Consistent branding across all your site’s pages will give a polished, professional feel. Make sure your logo is prominent and your contact information is easily accessible. If you don’t have a blog, add one to your site to demonstrate your expertise to clients and prospects.
Social media is the number one tech tool in terms of generating high quality leads- don’t shy away from posting! These networks connect you directly to clients, giving you immediate access to grow your client list. Use your social accounts to boost traffic to your website and blog through content marketing.
If you’ve already mastered the residential mortgage space, adding rental loans will only boost your business. Investors with multiple properties will bring you repeat business that keeps your pipeline filled! Here are some other advantages of brokering rental loans.
Help your clients finance properties quickly and reliably, without the hassle of strict regulations.