Did you know that Instagram has over 1 billion users and continues to grow by 5% each quarter? And of those users, there are close to 500 million daily active users, and over 200 million users who visit a business profile at least once daily. According to the National Association of Realtors (NAR) Research Group, realtors are aware of this trend and are getting on Instagram for their businesses. In fact, in the NAR Real Estate in a Digital Age 2017 Report , 14% of realtors reported using Instagram for business, and in the NAR Technology Survey September 2018, 39% of realtors reported using Instagram for business. That’s a 25% increase in such a short amount of time!
Facebook and Twitter are also becoming increasingly popular for realtors, while other social platforms seem to have lost their appeal. Here is what the NAR found in realtor usage for Facebook, Twitter, LinkedIn, Google Plus, and YouTube in 2017 versus 2018:
- Facebook Usage for Real Estate Businesses: Increased by 17%
- 80% in 2017
- 97% in 2018
- Twitter Usage for Real Estate Businesses: Increased by 5%
- 28% in 2017
- 33% in 2018
- LinkedIn Usage for Real Estate Businesses: Decreased by 12%
- 71% in 2017
- 59% in 2018
- Google Plus Usage for Real Estate Businesses: Decreased by 11%
- 32% in 2017
- 21% in 2018
- YouTube Usage for Real Estate Businesses: Decreased by 1%
- 30% in 2017
- 29% in 2018
Clearly, social media is on the rise for realtors, but not for all platforms. Read about more social trends in 2017 and 2018 in the full reports Real Estate in a Digital Age 2017 Report and Technology Survey September 2018.
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